Duplication is the basic principle of success in MLM.
Duplication consists of teaching and modeling the
basics so that new team members understand them
and can teach them to others.
When you accomplish this your organization can
multiply beyond what you personally put into it.”
Credit for this article goes to Dr. H ermine
Step 1: Define your dreams.
Define your dreams, and make a plan to achieve
them. In your business, call this your “WHY.”
Write down your dream or create a vision board.
Share your dream with your significant other,
family members, and friends. However, you define
your “WHY,” make sure it is strong enough to keep
Step 2: Establish your goals.
Goals have the power to create energy and
momentum. It is useful to break them up into
smaller, achievable short-term objectives with due
dates. Like a staircase, each objective is a step
toward achieving your goal to reach the top of the
stairs. Reaching the Diamond rank should be the
foundation for accomplishing any goal in your
business. As you reach milestones, you will gain
confidence and your team members will follow your
lead. This is duplication.
Step 3: Determine your commitment level.
Like any worthwhile endeavor, being an Independent
distributor in your company takes hard work and
dedication. Your success will be determined by
your level of commitment. Commit to the system,
yourself and your team members will duplicate you.
(This is duplication.)
Step 4: Make a list of prospects.
People are your primary resources. Your list of
prospects will be your most precious asset to help
you grow your business. List at least 30 to 100
people to start, including people you feel would
be most open t o your invitation, such as family
members and friends. Use the Memory Jogger.
Step 5: Invite your prospects.
There are a few different ways to invite people to
learn more about your business. You can invite
someone during a one-on-on meeting, an online
conversation, or a phone call, social or in home
meeting. You can even invite someone to watch a
short video about 4Life.
Step 6: Hold two socials.
Present your business to your prospects through
what we call socials. These can be done in a
webinar or social medial group, over the phone, or
in person –typically at someone’s home. Before
you host your own social attend one hosted by your
upline leader to learn how to do it.
Step 7: Follow up.
Set a time to follow up with your interested
prospects. Give them 24-48 hours to review and
process the information they received. During the
follow-up, don’t argue with or pressure your
prospects. No matter what they decide, consider
this an opportunity to build relationships with
everyone you meet.
Step 8: Consult with your upline leader.
This step is actually an ongoing process. As you
work on the steps 1 through 7, it is important to
consistently check in with your upline leader to
evaluate your progress, develop new strategies and
goals, and make adjustments when necessary.
Step 9: Duplicate yourself by teaching these nine
steps to your team members.
Take all of the information you have received from
your upline leader and use it to repeat these
steps in your business. Once the steps have become
second nature to you it will become much easier to
teach them to your team members.
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My Goal is to Help YOU Reach Yours.